Nedbank Golf Challenge in the spotlight with Now!PR
Now!PR worked next to Sun International to convey the 31st edition of the Nedbank Golf Challenge, the most important golf tournament in Africa, which took place from 1-4 December in Sun City Resort (South Africa). The interest of Italian golfers, sportspeople and above all media has been very high on this event, also thanks to the presence - confirmed at the very last minute - of Francesco Molinari; in 2010 his brother Edoardo played at the famous tournament. About 65,000 visitors and more than 1.4 billion viewers around the world watched the tournament, played on the Sun City Gary Player field and won by Lee Westwood, the English golfer who won also the previous edition.
Sun City is not just golf, but it's relax, wellness, nature, luxury and safarsi in the nearby Pilanesberg Park in a completely malaria-free environment: these are the cornerstones of the communication campaing that is increasingly positioning Sun City as a preferred golf destination for Italian golfers wishing to play in an ideal climate during winter months, without time difference and lots of fun for the whole family.
